|About David Kronheim - The Number Tamer
I've had more than 35 years of experience as a
secondary market research analyst on both the
advertising agency and client sides. I also have one
of the most unusual backgrounds of anyone in this
My market research career began with retail chain
Lane Bryant. Soon after, I moved into advertising,
where I created my own research position with Ted
Bates affiliated Sawdon & Bess Advertising.
There I worked on nearly all of the agency's accounts,
including package goods, and especially, retailing.
My research was used in most of the agency's new
After Sawdon & Bess was merged into AC&R
Advertising, I set up my own business, yet for more
than a decade, I continued to work with AC&R and
Bates as a freelancer.
But I have a very different background from most number crunchers. I'm both analytical and
I was a radio sportscaster in college, and later on, I hosted a talk show on Long Island radio
station WGBB. I had to learn a skill which became very valuable in my research career:
Be brief and get right-to-the-point.
More recently, I used my broadcast talent as a volunteer narrator and director of 'talking'
books and magazines for JBI International. I also write funny radio commercials.
Additionally, I'm the author of 'Advertising for Love,' a humorous book about dating through
the personal ads, published by X-Libris, a division of Random House. But while I've had
success in writing and broadcasting, I still love crunching those numbers, too.
I've earned a Communications B.A. from Queens College, and an M.B.A. in Marketing from
Hofstra University. Though I am a lifelong native of New York, I have yet to taste either a
pastrami sandwich or an egg cream.